Stoke City are one of English football’s oldest clubs and are based at the bet365 Stadium after leaving the Victoria Ground in 1997. The Potters have a strong Staffordshire identity and spent a long modern spell in the Premier League. Their support and physical football reputation made Stoke one of the most recognisable clubs of the 2000s and 2010s.
The bet365 Stadium is a modern out-of-town stadium on the southern edge of Stoke-on-Trent, opened in 1997 as Stoke City's replacement for the Victoria Ground. It has a distinctive open, elevated setting near the A50 and the Trentham Lakes area, which makes it exposed to wind and weather in a way supporters often remember from winter visits.
The stadium has four main stands: the Franklyn Stand, the Boothen End, the Caldwell Construction Stand and the Sharp Stand. The Boothen End is traditionally the strongest home atmosphere area, while the main side stands provide the best overall views. The ground has been developed over time, including corner infill and safe-standing areas, but it still feels like a modern purpose-built stadium rather than an older town-centre ground. Views are generally good, with a fairly steep bowl-style layout and clear sightlines.
Away supporters are normally located in the south-east corner of the stadium, between the Caldwell Construction Stand and the Sharp Stand. Recent visiting supporter information for Stoke confirms that away fans should enter via turnstiles 42 to 51, with access available via the away ramp or South Car Park entrance.
The away allocation can vary depending on fixture demand and safety requirements, but the south-east corner is the normal visiting section. The view is generally good and the stand has modern facilities, although the exposed stadium setting can make cold or windy fixtures feel particularly sharp. Visiting supporters should follow the away ramp and south-east corner signage rather than approaching the Boothen End, which is the main home end.
Use the M6 southbound and leave for Stoke-on-Trent, then follow signs for the A500 and bet365 Stadium. The final approach is around Stanley Matthews Way, where queues build before and after matches.
Use the M6 northbound to the Stoke area, then join the A500/A50 routes and follow signs for the bet365 Stadium. Official guidance commonly directs traffic via the A50 approach.
Use the A50 westbound towards Stoke-on-Trent. Exit on the final slip road with the stadium visible and follow roundabout/signage instructions for Stanley Matthews Way. Matchday queues are common.
Use the A500 or M6 routes into Stoke, then follow signs for the A50 and bet365 Stadium. Pre-booked parking or official car parks are recommended because the stadium is out of town.
Stoke-on-Trent is the best rail station for the bet365 Stadium. The stadium is around two miles away, so many supporters use the matchday shuttle buses or taxis rather than walking.
Walking from Stoke-on-Trent station to the bet365 Stadium is possible but long, usually around 40 minutes. Matchday shuttle buses from near the station are often the better option.
Manchester Airport is usually the best airport for Stoke City because of rail connections to Stoke-on-Trent. From Stoke-on-Trent station, the bet365 Stadium is around two miles away, with matchday shuttle buses or taxis often more practical than walking.
Birmingham Airport is a good alternative for Stoke. Travel from Birmingham International by rail via Birmingham New Street towards Stoke-on-Trent. From there, use shuttle bus, taxi or the longer walk to the stadium.
East Midlands Airport can work for some routes, but public transport is less direct. Expect bus or taxi links towards Derby or East Midlands Parkway, then rail connections to Stoke-on-Trent.
Information coming soon.
Information coming soon.
Information coming soon.
Information coming soon.
Information coming soon.
The bet365 Stadium is straightforward by road, sitting close to the A50 and not far from the A500, but post-match traffic can be slow because many supporters are leaving through the same road network. Stoke's official parking information says car parks open from 8.30am for lunchtime games, 11am for afternoon games and 4pm for evening fixtures, and that no on-site parking is available from two hours before kick-off unless booked or permitted.
Rail travellers usually arrive at Stoke-on-Trent station and then use shuttle buses, taxis or a longer walk. The stadium is not in the city centre and the final approach on foot can feel exposed, particularly in poor weather. Away fans should aim for the south-east corner and allow time for the ramp, turnstiles and searches. Because the ground is set apart from the main city centre, plan food, drink and parking before travelling rather than assuming there will be plenty immediately beside the stadium.
Home tickets are sold through Stoke City's official ticketing channels, with availability and pricing depending on the fixture. For a neutral, the side stands usually provide the best overall view, while the Boothen End is the better choice for Stoke supporters wanting the home atmosphere. Supporters wanting a quieter matchday experience may prefer the main side sections rather than the louder home end.
Away supporters should buy through their own club once Stoke release the allocation. Visiting fans are normally issued tickets for the south-east corner, accessed via turnstiles 42 to 51. Collections, duplicates or matchday sales should be checked with the travelling club before setting off, as arrangements can vary depending on the fixture and expected away following.
The bet365 Stadium operates standard football ground regulations, including ticket checks, searches where required, supporter segregation and bans on pyrotechnics, pitch incursions, throwing objects and discriminatory behaviour. Supporters should use the correct entrance for their ticket and should not attempt to move between home and away sections.
Stoke issue matchday information covering parking, turnstiles, arrival times and stadium access, and this should be checked for each fixture. The official parking timings are particularly important because on-site access changes as kick-off approaches. Supporters should also check the latest rules on bags, flags, banners, payment methods and prohibited items before travelling.
Stoke City provide accessibility information for the bet365 Stadium and supporters with access requirements should arrange tickets and parking in advance. Away disabled supporters should normally request wheelchair spaces, ambulant disabled seating, personal assistant tickets and accessible parking through their own club as part of the away allocation.
Because the away section is in the south-east corner and access can involve the away ramp or South Car Park route, supporters with mobility requirements should check the correct entrance before travelling. Accessible parking is limited and cannot be assumed on the day. The stadium is modern compared with many older grounds, but the exposed location and distance from public transport make advance planning important.
Stoke City do not appear to advertise a regular public bet365 Stadium tour programme as a standing attraction in the same way as clubs with weekly or daily bookable tours. The club publishes stadium, parking and matchday information, and access may occasionally be possible through hospitality, events, education or club activity, but there is no clear evidence of a routine public stadium tour schedule.
Supporters wanting a behind-the-scenes visit should check Stoke City's official website or contact the club before travelling, as any stadium access is likely to be occasional, private or event-led rather than a regular public tour.
Information coming soon.
Official Stoke City ticketing page for match tickets, membership sales, hospitality, accessibility information and fixture-specific ticket updates.